Armando Zumaya - Training and Consulting
Email Me at aez2@hotmail.com
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    • Published Articles >
      • "You Don't Belong Here"
      • Adelante! A Message for Latinx Focused Nonprofits
      • Separate Worlds: Let's Unify the Worlds of Prospect Research and Development
      • Whole Community Fundraising
      • All Together Now: Discovering Your Nonprofit’s True Potential
      • The Unread Article
      • Missed Opportunity: Why Don’t Foundations Give More Support to Development Teams?
      • Finding the Right Mix: Unraveling the Mystery of Powerful Major Gifts Management
      • Seeing the Elephant in the Room: Low Board Diversity and How to Change It
      • Silent Service: Breaking the Bubble of Silence in Nonprofit Fundraising
      • Latino's Stand Ready to GIve, Why are they being overlooked?
      • Three Simple Things You Can Do To Boost Your Board’s Fundraising Knowledge
      • Philanthropy’s Sleeping Giant: Why Can’t We Engage Latino’s More Successfully?
      • "Power to the Researchers"
      • What’s a “Vampire Fundraising Event” and Is It Time To Kill It?
      • How To Evaluate Your Development Officer
      • The Crisis of Development Officer Short Tenures
      • From Chicken Soup to Gumbo
      • Disconnect: Why Most Institutions Don’t Use Prospect Researchers Effectively.
      • The Fundraising Boogie Man
      • The $5 Million Dollar Chocolate Bar
      • Jumping Off the Merry Go Round !
      • "Fundraising is Beautiful"
      • Chronicle of Philanthropy OpEd March 2014: "Give Fundraising Researchers More Influence and More Credit"
      • The Prospect Profile: The Killer of Great Prospecting
      • Secret Weapon: The Freelance Prospect Researcher
      • Under Investing in Fundraising: The Myth of the One Person Development Shop
      • " I am a Fundraiser"
      • The Non Profit Achievement Gap: Seven Ways Small and Medium Nonprofits Stunt Their Own Fundraising
      • Let's Go Beyond Prospect Research and Talk about Fundraising
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All Together Now:
​Discovering Your Nonprofit’s True Potential
Allow me a few minutes of your imagination. Let’s imagine we can squeeze your entire community into one giant stadium. This is just an exercise so relax about the logistics.

So you have every single person , Rich and poor , every neighborhood in one place and your allowed to address them with a microphone, your website on some giant screen everyone can see. Your allowed to ask everyone for financial support for your nonprofit! Wouldn't that be excellent?

Problem is your community is diverse and your organization likely is not. Your designed: Your staff, board, materials, language, website to reach middle to upper class white people. Your organization isn’t even aware of this. This visualization would make it stunningly clear. The wealthy Latino tech entrepreneur, the Asian immigrant businessman, the African American clothing designer. All wealthy and potentially philanthropic to your cause have never heard of your organization. They don’t operate in the same circles your Board does. You don’t invite them to events because they are invisible to your staff and Board.

As you might have guessed I am making a case for diversity in nonprofits. The crisis is chronic and real. 90% of Board Members, 85% of Staff leaders , 73% donors are white people.
Diversity isn’t about being politically correct. It’s about truly working with your whole community. Giving, volunteering, serving on a Board is empowerment of the whole community not just the one you know.

In my consulting practice helping nonprofits truly, fully diversify internally I find people surprised I consider donors as part of the diversity equation. Ideas that demographic groups “ aren’t philanthropic” comes from ignorance of those groups. Overwhelmingly people of color are under solicited , especially in the Major Gifts area.

As I challenge my clients, stop thinking of Diversity as something you have to be pressured and guilted into doing. It’s not. I have found that clients have discovered a “ new world” in their own backyard. There is also a powerful case to be made for programs and diversity. For example, If your in disease prevention nonprofit and you need to find a way to do major outreach to a hard to engage diverse community. Perfect opportunity for fundraising! Especially identifying a major donor who comes from that demographic.

The horrendous nonprofit diversity gap in the US hasn’t budged despite lots of concern, hand wringing and good intentions.

Perhaps it will help if we redefine “ Diversity “ to include donors and redefine it as powerful growth for our organization, advancement of mission. Let’s get it done !
 

If you want to talk with me about my Diversity Consulting Services please email me at aez2@hotmail.com and check out my webpage on this service !




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